I’ve built my entire business around the unique needs of
and what I (and my clients) couldn’t find “out there.”
“I was at my wit’s end when I found Cat, unable to activate my new business as an artist and transition coach.
Cat guided me through a process specifically designed for me to unearth my method and share it with potential clients with the most beautiful images and words.
Nell Merlino, Creative Force + Artist, Serial Social Entrepreneur + Founder, TEDx Speaker + Transition Coach, Feminist Activist + Author.
“Cat helped me CRYSTALLIZE THE MAGIC OF MY WORK.”
YOU’VE TRIED ONLINE PROGRAMS AND COURSES…
and never finished them. Me either! #neurodivergent
YOU’VE INVESTED IN REPUTABLE COACHES WITH ‘PROVEN’ SYSTEMS…
and felt UNSEEN and MISUNDERSTOOD. Hello me too!
YOU’VE DIY’ed IT OUT THE YIN-YANG...
and found yourself paralyzed by over analysis. Check and check!
HERE’S THE THING, WHAT WORKS FOR OTHERS RARELY WORKS FOR DIVERGENT ENTREPRENEURS.
DIYing IS HARD AF because we get completely ENMESHED in our work. We LOVE what we do so intensely, we can’t see the forest from the trees.
Rigid programs and strict schedules ADD TO OUR STRESS and LIMIT OUR ABILITY TO CREATE because trailblazing requires flexibility, patience, and out-of-the-box thinking.
Generic intake questionnaires and superficial, short sessions STOP OTHERS from seeing our Divergence as a COMPETITIVE ADVANTAGE and PUSH us into being something we’re NOT.
Because BUILDING A DIVERGENT BUSINESS is NOT the same as building a ‘normal’ one!
we’re told building a business looks like this…
and it’s true if…
You’re selling a GENERIC offering with MAINSTREAM marketability, and
You’re an off-the-shelf, ONE-SIZE-FITS-ALL coach, expert, or creative.
but when you’re a
TRAILBLAZING, DIVERGENT, MULTI-HYPHENATE ENTREPRENEUR
- with a BUSINESS AS UNIQUE as you are -
there’s a damn phase missing!!
I CALL IT THE DIVERGENT GAP BECAUSE…
It’s what STOPS DIVERGENTS from finding their path to PROFIT and their PEOPLE.
inside the divergent gap is missing information.
The INFORMATION you need to…
untangle YOUR DIVERGENT VISION.
The INFORMATION you need to…
CRAFT A BRAND and BUSINESS MODEL that LEVERAGE your DIVERGENCE.
The INFORMATION you need to…
CALL IN MORE CLIENTS
and make more money.
I do things differently than other coaches and experts because what makes our DIVERGENCE AN ADVANTAGE is also what makes the standard approach ineffective AF.
“no more bullshit cookie-cutter solutions, THAT’S why i hired Cat!
As a neurodivergent person, creating a website that is CLEAR to the user and AUTHENTIC to me has been a really difficult challenge.
I have spent so much $ hiring neuro-typical people to help me…only to feel overwhelmed, deflated, and UNCONFIDENT ABOUT MY WEBSITE.
CAT HAS HELPED ME STAY GENUINE TO WHO I AM.
I swear, my sessions with Cat have been MORE POWERFUL than many therapy sessions...because, for the first time in my career,
I FELT SAFE ENOUGH TO UNMASK AND TRULY LET MYSELF BE SEEN.”
Anie Boudreau (School of Reverence); Neurospicy, Addiction Recovery Coach & Trainer; Non-binary, Yoga Therapist and Meditation Guide; Contemplative Psychology Educator; Disabled, Social Justice Badass.
As we find our way across THE DIVERGENT GAP, we’ll collect and cultivate INFORMATION that:
CLARIFIES your COMPLEX vision and CONNECTS THE DOTS;
REVEALS your CLIENT's thoughts, feelings, and PURCHASING JOURNEY; and
TRANSFORMS YOUR DIVERGENCE into what it should be - your DIVERGENT competitive advantage.
Instead of forcing you to follow YET ANOTHER formula…
I carry a BACKPACK OF BESPOKE DIVERGENT TOOLS
and WEAR 100 DIFFERENT HATS, switching as often as you need.
“Cat helped me HONOR MY WEIRDNESS as something that makes me stand out in a good way.
She gave me permission TO BE MYSELF unapologetically.
I have gone from a vague idea to having a strong business foundation built on WHO I TRULY AM.
COACH CAT IS A GAME CHANGER!”
Alicia Belvedere, Certified Breath Work Coach and Lesbian Momma, Kids Nature Guide and Teacher, Personal Development Junkie and Oprah Disciple.
In our work together, I get to know YOU, YOUR business, and YOUR clients, INTIMATELY. To do this, I use:
A range of Qualitative Research Methods and Guided Self-Discovery Exercises - based specifically on your unique Divergent needs.
THAT MEANS - I spend a lot of time with you and your people so that I get to see things from every angle, IN CONTEXT.
And also, QUEER, FEMINIST, and RESOURCE-BASED lenses that are transdisciplinary and intersectional.
THAT MEANS - We weave together Practitioner, Academic, and Indigenous knowledge and ‘ways’, and make space for different lived experiences.
I never push you to be “ONE THING” or hide parts of yourself.
Instead, we figure out HOW YOUR DIVERGENCE BENEFITS YOUR CLIENTS and SETS YOU APART.
This 360-DEGREE, INCLUSIVE APPROACH allows us to:
► Comprehensively MAP OUT YOUR WORK so that it’s easily explainable and marketable; and
► TANGIBLY CONNECT your DIVERGENT SKILLS, ABILITIES, AND EXPERTISE to your CLIENT’S DEEPEST DESIRES AND WANTS, so it’s stupidly obvious why they should hire you and ONLY YOU.
NO MORE sitting and spinning. NO MORE trying to untangle things solo. NO MORE speaking Ph.D. to kindergarteners.
It’s in the trenches, side-by-side trailblazing and co-creation that’ll help you CALL IN MORE of the RIGHT clients, SELL MORE offers, and MAKE MORE money.
“Cat gets to know you so well, better than other coaches and consultants. It’s about WHO YOU ARE, it’s not just marketing or branding.
When I started working with Cat I had a vision, but…I was stuck in paralysis by analysis. She helped pull the vision out of me and got me to take action.
There is no one else I know who can challenge me to dig as deep within myself…and ask me the big, important questions.
I CAN’T RECOMMEND CAT’S COACHING ENOUGH.”
Cordell Jacks; CEO + General Partner (Regenerative Capital Group); Lucid Dream Coach + Educator; Musician + Plant Medicine Lover; International Development Speaker + Expert; Philosopher + Surfer Dad.
Here’s HOW we do it DIVERGENTLY, together:
We start in YOUR WORLD.
All you have to do is BE YOUR DIVERGENT SELF and GEEK OUT ON THE WORK YOU LOVE. You don’t need to fake it and present your vision in an organized, polished fashion. Word vomiting is welcome! I’ll learn YOUR LANGUAGE and use research to see things through YOUR EYES and YOUR CLIENTS, so we can connect YOUR WORLD WITH THEIRS.
We take the time to GO DEEP.
You get a LOT of 1:1 time with me (when’s the last time you heard a coach say that?) Our sessions are scheduled for 60-90 minutes every week or two, depending on your needs, so we never have to glaze over complex issues or pretend you’re not a multi-hyphenate!
We stay FLEXIBLE.
Set-in-stone schedules and programs dull our Divergent creativity, flatten our complex work, and stress us the fuck out! So I switch hats, as often as needed, and we use a backpack full of Divergent tools, instead of a one-size-fits-all, linear process or method.
We create LAYERS.
The work that you do is NUANCED. So we don’t try to communicate everything at once or use stock messaging and imagery. Instead, we STRATEGICALLY LAYER emotive words, clarifying metaphors, and visual symbolism to communicate depth and complexity - without being exclusionary and confusing. It’s how we make your Divergent body of work SELLABLE.
We implement, TOGETHER.
Divergents are NATURAL VISIONARIES, meaning we’re amazing at creating new things - and then never implementing them. FML right? When we team up, you don’t have to apply what you learn to your business, alone. Whether it’s writing copy, creating offers, or redesigning your website, I’ll be there EVERY STEP OF THE WAY. You can have as much, or as little, hand-holding as you need.
We stick with it until we get RESULTS.
Most clients work with me for 8 to 18 months, on a biweekly or as-needed basis. We take breaks when life happens and personal well-being is always prioritized #fuckhustleculture. We change directions, try new things, and test out DIFFERENT ways until we find YOUR PATH TO PROFIT.
I offer MANY WAYS TO WORK WITH ME…
Because Trailblazing Divergents need CUSTOMIZATION and FLEXIBILITY to GAIN TRACTION.
If you’re unsure of what’s right for you, book a free 30-minute discovery call, and I’ll suggest multiple options based on your specific goals, challenges, budget, timeline, etc.
I offer MANY WAYS TO WORK WITH ME…
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Breakthrough Sessions
(Whenever-You-Need-It, One-off Coaching)
So you can break through your idea, writing, or design block and GET UNSTUCK, FAST.
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Trailblazing Together
(A Hyper-Customizable 1:1 Monthly Retainer)
So you have the On-demand, FLEXIBLE Expertise and Support you need to BOOK OUT your Divergent Business.
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A La Carte Services
(Positioning/Research, Copywriting, and Design Services tailored to YOUR BIZ)
So you can get EVERYTHING you need, and nothing you don’t.
