À la carte Positioning/Research, Copywriting, + Brand and Web Design
Tailored to YOUR ONE-OF-A-KIND BIZ, so you can get EVERYTHING WHAT YOU NEED, and nothing you don’t.
Strategic Positioning + Foundational Research
Get the INFORMATION you need to craft AUTHENTIC BRANDING, that SETS YOU APART, and IN-DEMAND OFFERS that EXCITE and SELL, instead of CONFUSE, people.
EASILY EXPLAIN what you do and SPEAK to your people's deepest desires - so that they WANT TO BUY FROM YOU - without masking your Divergent voice.
LEVERAGE DIVERGENT Art and Design to STOP TRAFFIC and DRIVE ENGAGEMENT, so that you MAGNETIZE MORE of the RIGHT CLIENTS to you - and they LISTEN to what you have to say - EVEN in a noisy marketplace.
I didn’t want a cookie cutter solution - I wanted something OUT-OF-THE-BOX.
Cat was able to provide me with a COMPLETELY CUSTOMIZED EXPERIENCE.
It not only gave me CLARITY on the structure of my business, but…empowered me to make decisions EASIER and with CONFIDENCE.”
Kendra Coules; Founder of Original Kreative and “a Tequila-loving, Mother-hustling, Brand & Web Designer.”
“I knew that I wanted to LEVEL UP MY BUSINESS but wasn’t sure HOW I would get there.
To cross the Divergent Gap, and CALL IN MORE OF THE RIGHT CLIENTS, you need to examine YOUR identity, YOUR work, and YOUR people FROM EVERY ANGLE.
Because your ability to STAND OUT and SELL MORE OFFERS, is dependent on the DATA and INFORMATION you gather along the way…
HERE’S WHAT YOU NEED TO KNOW ABOUT THE STRATEGIC POSITIONING + FOUNDATIONAL RESEARCH TOOLS IN MY BACKPACK...
I spent 7 years as an undergrad and PhD student, learning a wide range of research methods and studying the science of positioning.
AND I’ve spent the last 20 years in the REAL-WORLD TESTING and TWEAKING those methods and strategies so that the Divergent Data we collect is ACCURATE and USEABLE.
This allows us to conduct research, and ultimately POSITION YOU, in a way that FITS WITH YOUR PERSONALITY and LIFE, as well as considers THE NATURE OF YOUR WORK and YOUR PEOPLE.
ALL STRATEGIC POSITIONING begins with FOUNDATIONAL RESEARCH.
Research Services start at $350 USD and include:
Surveys, Interviews, and Focus Groups, which help us gather data directly from you, your people, and your industry - so we have a 360-degree perspective.
Material/Lit Reviews, aka creeping your writings, content, and body of work, which help us gather data from what you’ve already created.
Ethnography and Observation (where I watch you work with your clients and/or become your client), which help us capture the Data (and WORDS) that neither you nor your clients can CONSCIOUSLY articulate. They’re ideal if you do the kind of work that has to be EXPERIENCED to be UNDERSTOOD (hello, that was me for a decade!)
Holistic Data Analysis where we pull analytical tools from many disciplines, and weave them together with Practitioner, Indigenous, and NEURODIVERGENT Ways.
Once I’ve gotten to know you and your business, we’ll work to develop your positioning strategy in 1:1 sessions.
60-minute BREAK THROUGH SESSIONS are $375 USD, and my monthly retainer, TRAIL BLAZING TOGETHER, is $1100 USD/month for 3 x 60-minute or 2 x 90-minute sessions.
WHEN YOU DO THIS FOUNDATIONAL RESEARCH + STRATEGIC POSITIONING, YOU’LL WALK AWAY WITH:
Your 10,000 puzzle pieces of Divergent data CONNECTED and translated into a STRATEGIC POSITION that LEVERAGES your Divergence.
This will give you the EXACT INFORMATION you need to craft Brand Visuals, Messaging, and Offers that SELL, instead of CONFUSE, people.
Got questions? Shoot me an email!
If you want your people to feel seen, heard, and understood you’ve got to talk about your work IN THEIR LANGUAGE.
Without the right words - POTENTIAL CLIENTS WON’T BUY FROM YOU - even if you’re brilliant at what you do.
I can’t tell you how many clients have said to me, “I do the kind of work that needs to be EXPERIENCED to be understood.”
What they were ALSO saying, without saying it, is that the whole Tell-Me-About-Your-Business-And-Then-I’ll-Go-Write-Your-Copy Approach NEVER ends up sounding like them or fully capturing THEIR MAGIC.
And that’s EXACTLY WHY I studied Copywriting and created my Divergent Copywriting Toolkit.
MY COPYWRITING TOOL KIT is HELLA ECLECTIC and FOREVER EVOLVING…
It integrates my two decades of study and work in marketing, branding, and creative direction WITH strategies, practices, and lenses from:
Kelly Diel’s Copywriting for Culturemakers and her Feminist Marketing and IP Frameworks;
Simon Sinek’s Status-quo-challenging TED Talk and Leadership Development Process - Start with Why;
Michel Port’s ONLY-Work-With-Who-You-LOVE-To-Book-Out-Your-Business (aka his Red Velvet Rope Policy);
Tara-Nicholle Nelson’s work on Consumers of Transformational Services and Products;
ALL the Marketing coaches who didn’t take the time to get to know me and, thus, taught me what NOT to do;
And like 1000 other pieces from my Divergent resume, education, and lineage!
✘ I don’t use generic questionnaires or set formulas.
✘ I don’t take what you’ve said and then go off and reword it.
INSTEAD, WE:
✔ Have deep conversations about what you do, who you are, and what you care about.
✔ Explore what you’ve already written and your clients have said.
We WEAVE TOGETHER what we’ve found, bouncing back and forth between WRITING, REFLECTING, and RESEARCH until we have copy to TEST with your people.
If your copy doesn’t elicit a positive PHYSICAL reaction (that’s the litmus test for copy) and GENERATE ENGAGEMENT and LEADS, we tweak it and retest it until it does.
Along the way, I ask lots of PROBING and CLARIFYING QUESTIONS, so we get to good stuff, and collect the NUGGETS OF LINGUISTIC GOLD hidden in your passionate rants.
copywriting sessions include:
A 1:1, 90+ MIN ZOOM SESSION with me and my Divergent Copywriting toolkit (and brain!)
A recording of the call so you can skip note-taking and rewatch it to ensure you’ve gotten every nugget of linguistic gold!
A follow-up email/voice note with my after session thoughts, ideas, tips, and resources (because we both know the Divergent brain loves to keep going!)
NOTE: You may need to do foundational research BEFORE WE COPYWRITE IF you're unsure of who your clients are or are struggling to get into your client’s head. I like to think of my foundational research as gathering ingredients so that we can ‘cook’. You can read more about my foundational research, HERE.
GOT QUESTIONS? Email me already!
Divergent Design is how you get your clients to HIT THE BRAKES and LISTEN TO WHAT YOU HAVE TO SAY in a loud ass world.
AND it’ll enable you to EXPLAIN YOUR WORK, in a UNIQUE and POWERFUL WAY, so that you SELL MORE OFFERS.
I’ve FINALLY added BOLD, MAXIMALIST Brand Visuals, Artistic Collages and Infographics, and Squarespace Website Design to my backpack of Divergent tools! Whoot, whoot!
HERE’S WHY.
I wasn't able to FULLY communicate what I do, who I am, OR who my clients are, until I stopped relying exclusively on words.
When I started COMBINING COPY AND VISUALS to EXPLAIN WHAT I DO, the complex ideas that took paragraphs/pages/hours to articulate became INSTANTLY COMPREHENSIBLE.
THE RESULT? Potential clients felt IMMEDIATELY seen and validated. They understood the EXACT problem I solved and why they NEEDED to hire ME.
= MORE SALES + MORE IMPACT
BOTTOM LINE? Great copy IS CRITICAL. But COMBINING COPY and VISUALS will turn you into A CLIENT MAGNET and MAKE YOU MORE MONEY.
DIVERGENT VISUALS NEED TO BE UNIQUE. So my DESIGN APPROACH is non-linear, collaborative, and ‘QUEER’.
Our co-creation BEGINS WITH FOUNDATIONAL RESEARCH, so that I can get inside your head, understand your work, and pull inspiration from YOUR vision, identity, and physical environment.
To TRANSLATE YOUR DIVERGENCE and communicate the nature of your work, we’ll use maximalism and artistic collages/infographics, so we can strategically layer symbolism and express deep meaning, with nuance, sophistication, and PERSONALITY.
Throughout the process we’ll WEAVE TOGETHER copy and imagery, bouncing back and forth between CO-CREATING, DESIGNING, REFLECTING, and RESEARCHING, until we get it exactly right. The approach is holistic, we let copy impact design and vice versa.
VISUAL BRAND DESIGN:
The FOUNDATIONAL visual elements of your DIVERGENT BRAND, all designed in Canva so they’re easy to apply and play with.
The NOT BASIC ‘Basics’ (from $1650 USD)
A Creative Brainstorming Session (60+ mins) and any necessary follow-up co-creation calls/messages.
An Essential Brand ‘Wardrobe’ and Toolkit - Brand Inspiration Collage/Moodboard, Typographic Logo, Brand elements/symbols/textures, Fonts, and Colors.
Perfect for Divergents earlier in their journey who are in the process of fleshing out their vision and body of work.
The Breakthrough Brand/Rebrand (from $3300 USD)
2+ Creative Brainstorming Sessions (60+ mins) and any necessary co-creation calls/messages.
A Visionary Brand ‘Wardrobe’ and Toolkit, perfect for established Divergents who want to level up their business and create an entire visual world online.
Everything from the Not Basic ‘Basics’ PLUS custom collages and infographics, social media banners and templates, a newsletter header, and an email signature.
Artistic Collages + Infographics:
Are a unique and marketable way to make your Divergent body of work MORE ACCESSIBLE and ENGAGING. They’ll also ensure your website is ONE-OF-A-KIND, just like you.
To create yours, we’ll begin with a creative brainstorming session. Then I’ll incorporate your brand elements, symbols, colors, fonts, messaging, ideas, and anything else we want to include. If you’ve got them, we can add photos of you! It’s a great way to get extra mileage out of your branding pics. You’ll receive the designs as PNGs and JPGs.
From $1000 USD, for a series of 3-5 distinct works.
A VISUALLY FIERCE WEBSITE does more than stop traffic. It gets YOUR PEOPLE to:
✔ Emotionally Connect
✔ Stay and Read
✔ BOOK CALLS and BUY
p.s. It also makes you want to SHARE IT WITH THE WORLD, even if being more visible scares the heck out of you!
We’ll begin with Foundational Research and creative brainstorming. Then we’ll design each page from scratch, so that your VISUALS BRING YOUR MESSAGING AND COPY TO LIFE.
I’ll use Canva and Squarespace’s 7.1 Fluid Engine to weave together your branding, copy, and art into a website that SCREAMS YOU and SELLS ITSELF.
FULL WEBSITE DESIGN starts at $5000 USD, includes:
4 One-of-a-kind pages (usually Home, About, Work With Me/Sales, Contact, or the like) and you can easily add more original page designs (from $1500/page) or use them as templates to create your own.
ALL OF YOUR COPY HIERARCHIZED (aka divided, highlighted, bolded, capitalized, bulleted, etc.) so that it’s HIGHLY READABLE and MAKES AN IMPACT. Plus, I’ll suggest copy tweaks as we go.
ORIGINAL Artistic Collages, Infographics, and backgrounds, paired with your copy, and created to make a statement.
As many calls/messages as we need, so that we’re always on the same page and leveraging the power of Divergent co-creation.
Note: Copywriting and brand design are NOT included in this à la carte offering, but you can add them!
A note on accessing my à la carte services…
I offer à la carte Copywriting and Design Services primarily to my monthly retainer clients.
I’m able to provide HYPERCUSTOMIZED Copywriting and Design ONLY because I know you, your businesses, and your people INTIMATELY.
These services can be added to our monthly retainer, or we can put a portion of the monthly retainer towards the services of your choice.
I will on occasion offer these services to non-retainer clients if I’ve gotten to know you and your business in another context. Keep in mind that some additional research may be necessary before we can begin any design and copywriting.
À la carte Foundational Research Services ARE AVAILABLE TO NEW, Non-retainer CLIENTS - because it’s how I get to know you, your businesses, and your people!
Got questions? Shoot me an email!