Bespoke AF Coaching, Copywriting, and Brand and Web Design for
ENTREPRENEURS and MULTI-HYPHENATES
And that’s a problem because SELLING requires CLARITY.
When you confuse people, you lose people.
BOTTOM LINE? IF YOU CAN’T EXPLAIN IT, THEY WON’T BUY IT…
and your Divergence will remain UNSEEN, instead of being your competitive advantage.
I’m betting you’re here because your offers aren’t landing, your bank account’s neglected, you HATE your website (or can't write/design it), and you RAMBLE ENDLESSLY when trying to explain what you do.
I’m also betting that you’ve tried just about EVERYTHING to fix those problems, and that you’re at your WITS END with your business.
I’ve been there my fellow Divergent, and I’m so glad we connected!
What 12 years of 1:1 coaching, 2 DECADES of RESEARCH, ½ a PH.D, a fuck ton of direction changes and failures, and a LIFETIME OF CREATION and TRAILBLAZING have taught me is that…
We Divergents are some of the most creative and innovative people on the planet.
We’re the ones disrupting industries, shifting paradigms, and changing lives on both a micro and macro scale.
BUT BEING A VISIONARY IS THE EASY PART FOR DIVERGENTS.
It’s in trying to EXPLAIN our work and our Divergence, that we get stuck.
Like really, really stuck!
what i need you to know is…
Struggling to EXPLAIN and SELL your Divergent vision:
X DOESN’T equal = you suck at business.
X ISN’T proof that you’re a fraud (hello imposters syndrome!)
X And it sure as heck DOESN’T mean that your small but fiercely loyal fan club don’t want to refer to you…
It’s just that they can’t EXPLAIN it, either!
Your DIVERGENT ADVANTAGE is REAL.
Your work is as TRANSFORMATIVE as you think it is.
Your FAN CLUB isn’t just a bunch of naive supporters who “like you.”
THEY’RE THE EARLY ADOPTERS.
And while they might not be able to EXPLAIN your transformative work (YET)…
They SEE you. They FEEL you. They BELIEVE in you.
And so do I.
the simple truth?
You’ve spent so many years CULTIVATING YOUR EXPERTISE, HONING YOUR CRAFT, and MASTERING BEING DIVERGENT that you don’t know how to talk about it in a way that makes sense to everyone else.
YOU’RE SPEAKING PH.D. TO KINDERGARTNERS.
People look confused when you try to explain your work because they don’t understand how what you do relates to the problem they’re trying to solve RIGHT NOW. You’re WAY ahead of the curve and -
YOU’RE NOT CONNECTING THE DOTS FOR THEM.
Let’s get our hands dirty, toss the cookie-cutter solutions, and figure out how to:
EASILY EXPLAIN what you do, without dumbing it down or masking your DIVERGENT voice, so that your ELEVATOR PITCH THAT EXCITES, INSTEAD OF CONFUSES, PEOPLE;
TRANSLATE your Divergence into MAGNETIC BRANDING, so that your CONTENT and WEBSITE STOP THE SCROLL and GET YOU LEADS;
DIRECTLY SPEAK to your client's deepest desires and wants, so that you SELL MORE OFFERS and MAKE MORE MONEY; and…
LEVERAGE YOUR DIVERGENCE, instead of hiding it, so that you can BOOK OUT YOUR BUSINESS and MAKE THE IMPACT YOU CRAVE.
